Destination marketing for Saxony land, Germany

    Copy as a Plain Text

    Global Office news (English)

    Destination marketing for Saxony land, Germany

    Published

    We conducted a nationwide digital campaign promoting Saxony on the Polish market. We are responsible for strategy, design, production, audience engaging throughout the online and offline channels. We are running an official fan page „Weekend in Saxony", we have developed a number of dedicated landing pages, we run contests, work with blog influencers. We also connect offline and online worlds - we mail thousands of high quality printed catalogues to travel fans all over the country. Oh, and one more thing - we deliver great results!

    We were lucky to get the order from TMGS Saxony and start a promotional campaign aiming at familiarizing Polish tourists with Saxony’s potential.

    Examples of the website campaigns on the polish market.

    Weekend in Saxony Facebook page.

    Not only is the region abundant in different kinds of cultural and landscape attractions (there is something for everyone!), but also it is located within hand’s reach, right across the Polish border! Great idea for an extended weekend or a vacation trip. It appears that the region is friendly to singles, as well as families with children. Unique and romantic atmosphere of Saxonian cities also favors those in love and people who would like to feel a prickle of excitement. Saxony is a global collage of Caspar David Friedrich paintings and modernity of Wes Anderson films.

    Our fans were crazy about offline packages which consisted maps, catalogues and more!

    We focused on omnichannel campaign with main Saxony on Weekend website as a base of our strategy. At the same time we conducted increased actions in social media (Facebook, AdWords and Instagram media boost). One of the aspects of the campaign were assembled traffic on page with form for shipping Saxony’ free travel packages with the most attractive tourist advices. During this campaign we mailed 2383 boxes.

    Through out the year some of our Facebook posts met higher interest of our fans. More than 41000 activities were generated by them in 2016.

    As a part of our promotional activities we run an official fan page „Weekend in Saxony”, where we present the highlights of Saxony’s appeal and beauty. In the nearest future we are going to run a few nation wide digital campaigns. There will be attractive prizes for winners of our contests – a hotel stay, among others – it’s worth to be up to date!
    See seasonal campaigns: Weekend in Saxony website, Saxony' castles site, Christmas in Saxony page and Facebook profile of Saxony.

    Copy as a Plain Text

    Share

    Related Stories
    Global Office news (English)
    Warsaw Stock Exchange - nation wide campaing and online contest for investors 

    The competition was organized by the Warsaw Stock Exchange. The biggest Polish banks and financial bloggers were partners. Participants competed on futures market with an online demo platform to win real money. They were supported by mentors (analysts from banks and trading firms) who were sharing their market insights. We were responsible for the overall project: UX & design, photo shoot, web production, media buy, SEM & SEO, social buzz.

    4 months ago

    Global Office news (English)
    TMS - expansion on the new European markets

    We are a lead partner in a complex project of expansion on the new markets of brokerage house - TMS. A designated team spent almost 1500 hours on design & implementation. We worked with a TMS designated team in all areas: from strategy through user experience design, onboarding process, key visuals, promotional videos to technology implementation (multi-language website, trading platforms adaptation, mobile application development).

    4 months ago

    Global Office news (English)
    Salestracko - Direktpoint  first startup!

    We are happy to inform you about our new in-house product. Our first startup is currently online. We have coupled with partners with a experience in the field of financial services and decided to create online tool for sales teams and workgroups. It's called SalesTracko.

    5 months ago

    Global Office news (English)
    See for yourself! The good comes back to you – "Sięgnij Nieba" (Reach the Sky Foundation)

    We are proud to have completed this project. It’s worth doing things which can really help other people – please click and pay it forward!

    5 months ago

    Official Prime Minister of Poland site

    Official website of the Prime Minister of Poland has been developed by Direktpoint. We were responsible for its desktop and mobile development, maintenance and ongoing side projects. The website includes dedicated security solutions, also developed by us. The website meets very strict WCAG 2.0 (Web Content Accessibility Guidelines) requirements – has received numerous industry recognitions.
    Powered by