We conducted a nationwide digital campaign promoting Saxony on the Polish market. We are responsible for strategy, design, production, audience engaging throughout the online and offline channels. We are running an official fan page „Weekend in Saxony", we have developed a number of dedicated landing pages, we run contests, work with blog influencers. We also connect offline and online worlds - we mail thousands of high quality printed catalogues to travel fans all over the country. Oh, and one more thing - we deliver great results!
Examples of the website campaigns on the polish market.
Weekend in Saxony Facebook page.
Our fans were crazy about offline packages which consisted maps, catalogues and more!
Through out the year some of our Facebook posts met higher interest of our fans. More than 41000 activities were generated by them in 2016.
CMO at Direktpoint