Destination marketing for Saxony land, Germany

We were lucky to get the order from TMGS Saxony and start a promotional campaign aiming at familiarizing Polish tourists with Saxony’s potential.

Not only is the region abundant in different kinds of cultural and landscape attractions (there is something for everyone!), but also it is located within hand’s reach, right across the Polish border! Great idea for an extended weekend or a vacation trip. It appears that the region is friendly to singles, as well as families with children. Unique and romantic atmosphere of Saxonian cities also favors those in love and people who would like to feel a prickle of excitement. Saxony is a global collage of Caspar David Friedrich paintings and modernity of Wes Anderson films.

We focused on omnichannel campaign with main Saxony on Weekend website as a base of our strategy. At the same time we conducted increased actions in social media (Facebook, AdWords and Instagram media boost). One of the aspects of the campaign were assembled traffic on page with form for shipping Saxony’ free travel packages with the most attractive tourist advices. During this campaign we mailed 2383 boxes.

As a part of our promotional activities we run an official fan page „Weekend in Saxony”, where we present the highlights of Saxony’s appeal and beauty. In the nearest future we are going to run a few nation wide digital campaigns. There will be attractive prizes for winners of our contests – a hotel stay, among others – it’s worth to be up to date!

See seasonal campaigns: Weekend in Saxony website, Saxony' castles site, Christmas in Saxony page and Facebook profile of Saxony.