The competition was organized by the Warsaw Stock Exchange. The biggest Polish banks and financial bloggers were partners. Participants competed on futures market with an online demo platform to win real money. They were supported by mentors (analysts from banks and trading firms) who were sharing their market insights. We were responsible for the overall project: UX & design, photo shoot, web production, media buy, SEM & SEO, social buzz.
Twelve biggest polish financial blogs influencers were partners of the event. For the time of the contest each partner was promoting event with landing pages and banners on their websites.
One of the landing pages with application form.
Examples of the facebook ads. We have used two visual lines to promote the contest, based on historical pictures and original contest graphics.
Education package was an e-book designed for every contest participant.
Extensive adwords and other media networks campaign was conducted. For every stage of the contest we have changed visual line of the banners and used other tricks to keep convertion rate high.
Contest partners were the biggest polish banks, brokerage houses and financial institutions.
CMO at Direktpoint