Direktpoint is managing the digital marketing campaign for Saxony destination and, following the success of last year's edition, we are taking the same road.
Direktpoint has designed, developed and deployed a landing page which allows visitors to order free printed brochures and maps about this destination. We are also responsible for the official Facebook Fanpage, Instagram & SEM ads.
After 10 days since we launched the campaign we received 2772 orders for free packages. It counts as a 74.8% conversion rate (3,319 UU visits on the LP after 10 days). We did it with a very little media boost. Saxony is happy with the result, we are proud of this project!
Visit the campaign website (Polish language)
Client: TMGS Dresden
Agency: Direktpoint. Visit our site and let's work together on your next project!
Scroll down to read more about this project.
Full view of a campaing landing page. I was optimized for high conversion rate and mobile view.
What is the key to provide such a results?
Simplified map with the ideas for the trip to Saxony. The real map - printed version - with best walking and cycling routes was included in th package.
Photographs where taken during the photo session...
...and a final result - highly clickable design! One out of 12 created for the campaing. Below you can see the FB ad