We conducted a nationwide digital campaign promoting Saxony on the Polish market. Our responsibilities included strategy, design, production, audience engaging throughout the online and offline channels. We are running an official fan page „Weekend in Saxony", we have have developed a number of dedicated landing pages and run contests, work with blog influencers. Connecting offline and online worlds - mailing thousands of high quality printed catalogues to travel fans all over the country is also one of our tasks
. Oh, and one more thing - we deliver great results!
Examples of the website campaigns on the polish market.
Weekend in Saxony Facebook page.
Our fans were crazy about offline packages which consisted maps, catalogues and more!
Through out the year some of our Facebook posts met higher interest of our fans. More than 41000 activities were generated by them in 2016.
CMO at Direktpoint