TMS - expansion on the new European markets

20 February 2017

We are a leading partner in a complex project of expansion on the new markets of brokerage house - TMS. A designated team spent almost 1500 hours on design & implementation. We worked with a TMS designated team in all areas: from strategy through user experience design, onboarding process, key visuals, promotional videos to technology implementation (multi-language website, trading platforms adaptation, mobile application development).

TMS Brokers – as the first currency brokerage house in Poland – since 1997 has provided consultancy services on currency markets, CFD, futures contracts and options. It has gained a reputation of trustworthy brokerage and investment consulting agency, offering its clients a combination of expertise and thorough knowledge of the local market.

When dealing with the TMS Brokers case we took part in complex preparations for brand expansion – products and services – into new European markets. In the first stage the company opened up to the users of English, Lithuanian, Latvian, Estonian, Russian and Spanish.

TMS Trader platform. We were responsible for the adaptation of the platform. New features like onboarding process and gamification functionalities were implamented.

A designated Direktpoint team spent almost 1500 hours on implementation in the past 10 months of intensive work. We worked in all areas: from strategy through User Experience design, onboarding process, key visuals, promotional videos to technology implementation (multi-language website, getting new clients, modification of trading platform, mobile application).

Our onboarding process has a high convertion rate and meets the latest UX trends.

Launching of the popular TMS Non Stop application and website on foreign markets, which we co-developed for the Polish market, was a part of the implementation process.

Some of the explanation videos designed and produced for the media campaigns:

Investment Ideas for 2017 - campaign main page.

Dedicated landing page optimalized for high CR (convertion rate).

At the same time when Direktpoint was conducting its works, a designated team responsible for expansion on the client’s side was engaged in all areas related to expansion, supporting DP, coordinating the works and completing other expansion tasks. The client’s IT department was overlooking integration of new mechanisms with the existing systems.

After implementation of the ecosystem we started to work intensively on the development of our offer on new markets having a solid support from TMS Brokers in digital marketing and development.